Stories Ahead
A self-initiated case study
Zalando redefine how people connect with fashion and lifestyle.
This campaign celebrates the outfits that don’t just follow trends but are part of the stories that make us feel alive. Through a tapestry of spontaneous, user-generated content and influencer narratives, we showcase the power of fashion as a connector—not just to style, but to shared experiences and emotions.
Year
2024 Category
360° CampaignRole
Art Director
A community of inspiration
By spotlighting user-generated content and real moments, we invite users to see Zalando fashion as more than an aesthetic choice—it’s a gateway to feeling alive and connecting with others. These stories weave together a community of inspiration. The images feel simultaneously grounded and extraordinary. Highlighting the connection between their clothing and the stories behind the moment they’re having, celebrating life’s unexpected beauty with style and authenticity.
Visual language
The aesthetic is modern and editorial yet remains relatable, blending vibrant gradients with softened, blurred frames. The strategic use of gradients in this campaign serves to unify the visual elements, creating a harmonious flow that conveys the fluidity of time and the fleeting nature of meaningful moments.
While rich fabric textures add a tactile depth, close-up shots highlight the feel of the materials, paired with imagery that captures the beauty of life’s spontaneity, filled with vibrancy and emotion. Each shot feels intimate and alive, drawing the viewer into the scene.
Zalando Homepage Banner
Social Roll-Out
01,
Concept Film
Showcasing the beauty of textile in motion, highlighting its role in creating connections between the past, present, and future. Through moments of quiet wonder and bold adventure, it’s about the style that lives with you, helping you embrace the now and anticipate the journey ahead. Because every outfit has the power to hold a memory—and every memory inspires your next story.
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Format - Short form video on website and social
02,
Zalando Threads
Every outfit becomes a thread in the larger fabric of collective experiences. Spotlighting influencers’ stories in Zalando’s outfit, a seamless thread of narrative take center stage.
The dreamy aesthetic communicates that these are not just outfits but integral parts of the wearer’s story, transforming the ordinary moments into something extraordinary.
Format - Static image on Instagram feed
03,
[Making of]
Stories Ahead
This activation turns authentic user stories into a tangible experience. We invite creators and customers to share their most inspiring, spontaneous, or dream-worthy moments they imagine wearing Zalando.
Selected participants will see their vision come to life, styled with Zalando’s versatile fashion pieces. Each moment is captured and shared on social media, weaving together personal narratives and showcasing the power of style in shaping unforgettable experiences.
Format - Instagram reel
Disclaimer*
The projects and case studies presented on this website are self-initiated and created solely for non-commercial purposes as proof of concept. They are intended to showcase creative thinking and design capabilities. Some materials used, including images and video references, were sourced from the internet and are the property of their respective owners. I do not claim ownership of these materials, and they are used here for illustrative purposes only.
These works are not affiliated with, endorsed by, or associated with the original brands or creators. If there are any concerns regarding the use of specific materials, please feel free to contact me, and I will address them promptly.
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