furlifeBrand identity for furlife, a health hub curated for pets to live their healthiest, happiest lives.
furlife aimed to connect with a diverse audience both in age and cultural background, all sharing a common goal of keeping their pets healthy. The vision for the brand is fostering an active community where seriousness meets play and meaningful connections. The brand identity aims to be more expressive, encouraging participation.
Year2023 Category
Brand Identity, Logo RoleDesigner
Spirit of being ‘seriously fun’In line with these core attributes, the logo was hand-drawn with a playful, lively, and free-flowing nature. While the visual system is complemented with a series of organic shapes, an eye-catching colour palette and a photography style that emphasizes the spirit of being ‘seriously fun’.
Colours
Typography
Graphic Motifs & layouts