We led an initiative to engage the general population in celebrating World Pride by fostering a dialogue with the LGBTQIA+ community. Through YouTube, we showcased Australian creators and artists from diverse backgrounds on the ANZ channel, supported by campaign banners and social posts. The goal was to encourage allyship by amplifying the stories of the LGBTQIA+ community on the platform.
Art Direction, Design
Vibrant and diverse spectrum of the community it represents.
Inspired by YouTube's platform, which serves as a vast repository for stories and personalities, the design incorporates seamless modular containers. These containers mirror the layout of YouTube screens, creating a visual language that resonates with the platform's core identity.
The design includes YouTube's native UI elements as stylized elements. Mirroring the functionality of YouTube itself reinforces brand recall by associating the campaign with the positive experiences users have on the platform.