Info
Born and raised in Singapore, Michelle is a brand designer and art director with over six years of experience shaping digital content, design systems, and brand identities across tech, healthcare
and culture. Her work draws from a diverse, cross-cultural background, blending perspectives and ideas to create meaningful experiences.
Previously at YouTube Creative Studio (APAC), she developed scalable creative frameworks and multi-channel campaigns that connected brand strategy and growth objectives.
Where I’ve been
TITLEDETAILS
Circle Health
Marketing Designer
Jan-Apr 2025
Berlin
YouTube Creative Studio
Art Director
2022-2025
Apac
Brand Designer
2019-2022
Apac
Tribal Worldwide
Junior Art Director
2018-2019
Singapore
DDB
Art Intern
2018
Singapore
TraceyLocke
Art Intern
2018
Singapore
Glasgow School of Art
BA(Hons), Communication Design
2016-2018
Singapore/Glasgow
What I do
TITLEDETAILS
Fields of Work
Campaign Ideation
Branding & Identity
Design System
Social Content
Paid Media Ads
Graphic / Editorial Design
Logo Design
Signage & Wayfinding
Printed Matters
Tools & Software
Figma
Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Adobe After Effects
Generative AI tools
Beefree
Notion